Shampoo Platinum Color Intensifier Curly and nourishment with the added

and nourishment with the added benefit of Pro Vitamin B5

Hair Routine:Apply a small amount to damp or dry hair

Vibrant color and deep hydration in one complete routine

reducing frizz and enhancing natural shape for bouncy

Your new bestie for dry and damaged hair

Shampoo Platinum Color Intensifier Curly and nourishment with the addedFormulated to give your color a boost, this shampoo revives and intensifies your hair color, neutralizing golden and orange tones. Infused with cationic pigments, it helps to seal and protect color while keeping your hair hydrated, shiny, and vibrant. Perfect for maintaining that intense, cool toned color between salon visits."