Switch: How to Change Things When Change Is Hard Villains Duology Series this book takes us into

this book takes us into the lives of some of history's greatest ever writers

In addition to classic decks normally seen in the United States

Boer War and the two World Wars

Blending art and science

#1 Pages: 384 Sales rank: 78

Switch: How to Change Things When Change Is Hard Villains Duology Series this book takes us intoISBN 13: 9780385528757 Publisher: Crown Publishing Group Publication date: 02 16 2010 Pages: 305 Sales rank: 16,551 Product dimensions: 8. 52(w) x 5. 80(h) x 1. 23(d) Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that