Increasing Customer Loyalty via Mobile Customer Relationship Management Rutilius Taurus Aemilianus 8 mal im Leben Eigentum

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Frontmatter -- TABLE DES MATIERES -- INTRODUCTION -- AVERTISSEMENT -- ABREVIATIONS -- PREMIERE PARTIE: BIBLIOGRAPHIE GENERALE ET RECHERCHE DOCUMENTAIRE -- CHAPITRE PREMIER: LA BIBLIOGRAPHIE

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Increasing Customer Loyalty via Mobile Customer Relationship Management Rutilius Taurus Aemilianus 8 mal im Leben EigentumInhaltsangabe: Abstract: The main objective of this research was to find out and demonstrate how companies can manage to maintain and increase their customer? s loyalty with the help of Customer Relationship Management in today? s wireless world. Due to the growing convergence of the Internet and the mobile phone, competition between companies is considerably increasing. In order to further keep their stake in the market, companies are forced to