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Frontmatter -- Preface -- Contents -- PART 1

Customer Centric Business Models, two steps beyond Customer Relation Management formatIsbn:Softcover - 9783838676586 and China in order toInhaltsangabe: Abstract: The submitted dissertation critically discusses business models in the context of customer dimensions under uncertain market conditions. The following questions summarise the fields of investigation: How do business models adapt to rapidly changing and buyer driven markets? What are the next two steps after Customer Relationship Management? Can the gap in the process chain between ? Customer Relation Management? and ? Supply