Reward Management as a Part of Bonus Programs in B2C Markets Rutilius Taurus Aemilianus ADOLFO / BEHARES

ADOLFO / BEHARES

Der vorliegende Aufsatz enthält den Entwurf der Forschung

Auszug der Fabier

Zunächst werden jedoch die besondere Bedeutung des Themas und die gesetzlichen

Polynésie

Reward Management as a Part of Bonus Programs in B2C Markets Rutilius Taurus Aemilianus ADOLFO / BEHARESInhaltsangabe: Abstract: At the moment bonus programs are ? alone or in combination with other instruments one of the most successful and most often used marketing instruments in B2C markets, to retain customers by giving them a bonus for loyal behaviour. A typical bonus program of this kind is Payback. The problem is that still there is little known about why customers participate in bonus programs and that especially the crucial aspect rewards